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Portrait of Chris

I help you sell more weed.

I'm Chris, a cannabis SEO and AI search consultant. In digital marketing since 1996 and inside restricted industries since 1998. I built a playbook for one thing: helping independent cannabis operators sell more weed, without ads.
Join the Revolution → Ways to work with me
1996
In digital marketing since
10
Cannabis operators served
$0
Ad spend needed

Operators I’ve worked with

The four engines behind the Playbook.

  1. 01 Trust Engine™Google and AI tools know who you are and trust you enough to recommend you.
  2. 02 Visibility Engine™Show up first when people search for what you sell, on Google, in the map pack (the three stores Google shows on the map) and in AI answers.
  3. 03 Conversion Engine™Turn the visitors you already get into orders.
  4. 04 Retention Engine™Bring first-time customers back to buy again and again.

The Revolution Weekly

One play from the Playbook in your inbox every week. Each issue teaches one tactic I use to help independent cannabis operators sell more weed through search, AI answers and email.

No ad accounts to lose. No platform that can switch you off. Just channels you own.

Join the Revolution →

Need help building a strategy?

Brands ask

  • “Why isn’t ChatGPT recommending our THC gummies?”
  • “Why aren’t our pre-rolls showing up in Google AI Overviews?”
  • “Why do retailer sites rank above us for our own products?”

Retailers ask

  • “Why does Perplexity send people to the dispensary down the street?”
  • “Why isn’t our store in the map pack for “dispensary near me”?”
  • “Why does Gemini list our competitors when someone asks where to buy edibles?”

The answers are in the Playbook. Two ways to get it applied to your business. The $500 AI search diagnostic shows who ChatGPT, Perplexity, Gemini and Google recommend instead of you, and the five fixes that matter most. The $1,500 21-day sprint builds your 12-month SEO and AI search blueprint on what your competitors missed.

Get started now → Compare the two options

Want it done for you? That’s my agency, Extracted ↗

What operators say

We’ve seen consistent measurable results and increases in web traffic and conversions in our business in only a few months of working together. Chris goes above and beyond to help his clients succeed while simultaneously educating and empowering them to do more.
Colin BamburyMarketing Manager Ghost Drops
Chris is an absolute pleasure to work with. Not only does he do a lot of the grunt work when it comes to SEO but he teaches you all the elements that improve ranking that can be done on your own. He has significantly increased our exposure online which led to an impressive ROI. We would recommend Chris to anyone who is looking to increase exposure online as we found first hand that he is worth every penny.
Will SansonE-Commerce Manager and Digital Marketing Strategist at Superette
Chris is the quintessential SEO expert. He understands Google inside out and knows how to position your business at the top.
Lisa BigioniCEO
Month-over-month, we have seen consistent, measurable results in web traffic and more importantly customer conversions for our business. His support has been a game changer for us - especially considering we are competing with much larger, and better-funded retail businesses.
Andrew GordonChief Growth Officer

Ready to grow where they can’t censor you?

Get the Playbook one play at a time. Free, and you can leave whenever you like.

No need for your undercover alias. Unless you’re on the run.

The one you actually check, not the one you use for 15% off codes.

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